Services

I help busy business owners take big ideas and turn them into practical, organized reality.
My style is straightforward: I bring a sharp focus, a realistic plan, and the determination to see things through. Because every business faces different bottlenecks, I don't believe in one-size-fits-all packages. Instead, I plug into your team exactly where you need me - whether that’s for a few hours a week or a dedicated project sprint.
For me, it’s all about finding the right fit.

​Here's how I typically help businesses get things done:

Part-Time Marketing Management

For businesses that need senior marketing guidance and momentum, but don’t need a full-time executive.
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If your brand has grown to the point where managing agencies, budgets, and digital strategy is taking up too much of your own time, I can step in on a part-time, ongoing basis. I help keep your brand on track, look after your marketing footprint, and ensure your external resources are actually delivering.
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What this looks like: Overseeing digital strategy, managing SEO/SEM and paid search campaigns, setting up customer communication flows (eDM), and tracking multi-channel results.
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Past work context: I spent over a decade guiding national marketing architectures for brands like Omega Rental Cars and RaD Car Hire.

Project Execution & Product Launches​

For companies launching a new product or service who need a dedicated pair of hands to build it from scratch.
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If you have a great concept but lack the internal resource to map it out and get it across the finish line, I can jump in for a focused project sprint. I help manage the timeline, build the operational pieces, and ensure everything runs smoothly up to launch day.
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What this looks like: Workflow design, coordinating cross-functional teams, integrating backend booking or management systems, onboarding partners, and writing clear standard operating procedures (SOPs).

The Handover: Once the product is running smoothly, I train your internal team and hand over the keys.
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Past work context: I managed the end-to-end product creation and operational rollout for LyLo Road Trips.

Property Rebrands & Light Commercial Fitouts

For businesses undergoing a physical property transition, a major brand overhaul or facilities conversion.
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A successful property rebrand requires balancing on-site trades with backend digital updates. I act as a central point of contact to keep everyone moving in the same direction, managing tight rollout logistics while keeping a very close eye on the budget.
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What this looks like: Coordinating trade contractors, signage installation, and interior finishes alongside backend digital migrations and frontline team transitions.
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Past work context: I directed the multi-property rebrand of Jucy Snooze properties into LyLo Christchurch & Queenstown—delivering the project $65k under budget.

Let's see if we're a good fit

I like to keep things simple. If you have a project on your plate and want to see if we would work well together, let's have a casual chat. No obligation, just an honest look at what you need and whether I'm the right person to help you do it.​

LET'S CHAT